Dear Michaels,

What the...? What is "Imaginate"?

It's bad enough that American kids are getting a third-rate education in the US. Leave it to a company like Michaels to dumb them down even further by promoting a word that doesn't even exist and worse yet identifies with today's culture of fabricating lingo in an act of failed humor or superiority.

Shame on a company that even school teachers often resort to to supply their underfunded programs. They turn to you for help and this is what they see?

Michaels has fallen to a new low. Please change your tag-line and campaign. It's insulting to the english lexicon, contributes to to today's society of decay, and even more damaging to Michaels now questionable image.