- So their new tag line is "imaginate". It's a gross abomination of today's stupid marketeers. I sent them this letter:

Dear Michaels,

What the...? What is "Imaginate"?

It's bad enough that American kids are getting a third-rate education in the US. Leave it to a company like Michaels to dumb them down even further by promoting a word that doesn't even exist and worse yet identifies with today's culture of fabricating lingo in an act of failed humor or superiority.

Shame on a company that even school teachers often resort to to supply their underfunded programs. They turn to you for help and this is what they see?

Michaels has fallen to a new low. Please change your tag-line and campaign. It's insulting to the english lexicon, contributes to to today's society of decay, and even more damaging to Michaels now questionable image.

Thank you

Please let Michael's know how you feel:
http://www.michaels.com/art/online/AskQuestionForm