L. David Smith II

Sacramento, CA 95819

916-905-5655 – job2016@deved.com




*         Product Design & Marketing

*         Graphic Design & Illustration

*         Project Management

*         Office Management & Event Planning

*         Inventory Control

*         Office Supplies Inventory

*         Technical Writing and Instructional Design

*         Business Process Engineering & Development

*         UI Design & Human Factors

*         Systems Analysis

*         Web Development


Systems & Tools

*         ADO/ASP

*         HTML/CSS

*         JavaScript

*         Photo Shop

*         Paint Shop Pro

*         MS Office Suite

*         Credit Card Processing

*         Various Online Account Management and Event Planning Tools





Marketing & IT Manager, Cascade Corporate Management, Sacramento, CA, 2/2013 to present

In this hands-on role I managed all aspects of company’s marketing, technology, and office supply inventory.


*         Grow Sales: Grew the company from 12 properties to over 55 in three years. Boosted company sales through effective marketing channels and investing in profitable ROI methods.

*         Campaign Strategize: Created strategic plans for a wide variety of real estate and service products. Established long term strategies to boost profitability by enhancing corporate brand recognition and customer loyalty.

*         Graphic Design & Online Media: Designed all print ads, signage, logos, illustrations/technical drawings, and online collateral.

*         Managed all Information Technology: Internal network administration, Intranet development and maintenance, and 20+ websites.

*         Hardware: Directly responsible for the company’s technology infrastructure, implementation and support of all workstations, network, client server systems, custom CRM and content management systems (CMS), and phone/paging systems.


Director of Technology, Goore’s For Babies to Teens, Sacramento, CA, 1/2008 to 6/2011

In this hands-on role I managed all aspects of company’s technology strategy and operations.


*         Business Process: Defined and implemented store policies and procedures including: order processing and fulfillment, business documentation, print and web communications, technical support, and employee training. Created and administered a custom in-house Customer Relationship Management (CRM) tool.

*         Hardware: Directly responsible for the company’s technology infrastructure, implementation and support of all workstations, network, client server systems, custom CRM and content management systems (CMS), and phone/paging systems.

*         E-Commerce: Online strategy included hands-on web site design/development (ecommerce, intranet, and extranet sites), graphic design, CMS, project management, retail sales, and fulfillment procedures.

*         Marketing: Developed, designed, and implemented all retail sales documents, screens, and business process training curriculum. Directed company-wide marketing strategy, performed all campaign development, event planning, and graphic design.


Web Developer/Instructional Designer, Intel Corp., Sacramento, CA, 3/2006 to 12/2007 (Contract)


*         Web Development/CMS: Responsible for the analysis, design and development internal Business Continuity website (bc.intel.com) on their SharePoint platform.

*         Content and Curriculum: Responsible for curriculum development and training for internal projects. Worked directly with business analysts and subject matter experts to define course content, develop project plans, and to author/publish site content.


Technology Manager, Lumens Light and Living, Sacramento, CA, 1/2004 to 3/2006

In this hands-on role I managed all aspects of company’s technology strategy.


*         Business Process: project management, retail sales process analysis, and all technology analysis, development, and implementation. Designed all retail sales business processes, screens, and documents.

*         CRM: Built and implemented company CRM system that included issue tracking/trouble ticket management, customer service support, inventory/product management, and website product management.

*         CMS: Managed the development of a custom Content and Product Management system.

*         Helpdesk/Training: Provided all infrastructure support and design (retail workstations, networks, client server systems, and phone systems). Provided all Retail Pro support and customer engagement scenarios and order processing procedures.


Instructional Designer, Intel Corporation, Folsom, CA, 5/2003 to 1/2004 (Contract)

Responsible for the analysis, design and development of online training curriculum. Worked directly with business analysts and subject matter experts to define content objectives and courseware content. Additional responsibilities included developing project plans and tracking course development milestones. Skills utilized are: strong web development skills using Dreamweaver and Flash, instructional design, communication/interviewing skills.


Director of Product Development, POPcast Comm. Corp., Hollywood, CA, 1/2001 to 5/2002

Conducted detailed Human Factors process and task analysis. Created, analyzed, documented and prioritized all functional requirements and user interface designs. Conducted usability evaluations. Developing functional specifications detailing user interface requirements. Developing user interface prototypes using interactive web based models. Working with end users, product management and software development teams to execute designs and product deployment.


Project Manager, Xceed, Inc., Los Angeles, CA, 3/2000 to 12/2000

Designed and engineered full featured customer service management tool for call center. Performed extensive customer fulfillment and call center task analysis. Clarified business objectives to create strategies that capitalize on Internet-enabled retail fulfillment. Provided leadership to development team in ensuring that the strategy is reflected in all aspects of the application including; creative design, production, and technical solutions (hardware and software). Collaborated with the art director, designers, coders, programmers, and the internal client. Skill set required knowledge of database integration (SQL, ASP), interface methodologies, business practices, and target audience behavior models.


Project Manager, SacWeb, Inc., Sacramento, CA, 8/98 to 3/2000

Managed client design consultations and client interactions throughout each project. Position required my knowledge of database integration, wide array of interface methodologies, user processes, targeted usability and task models, HTML/DHTML, ASP, JavaScript, SQL, Real Audio/Video, Java applets, PhotoShop, Illustrator, DreamWeaver, and MIDI. Developed procedures and applications to assist internal workflow and project management.


Webmaster/Online Projects Manager, KOVR 13 TV, Sacramento, CA, 6/96 to 8/98

Managed and performed all aspects of web site planning, development, and maintenance. Supervised staff on evolving technologies and maintaining news content. Coordinated and implemented aggressive sales strategy for online advertising process (including comprehensive Nelsen Media Research and Arbitron integration analysis).





*         Regular station volunteer and recipient of the 2012 KVIE Public Television ELMO Award for Volunteerism

o         Volunteer leadership of large-scale fundraising events; graphic design and user interface consulting on KVIE auction software;

*         Co-founder and Served On the Board of Advisors for the Sacramento Web Awards Program since 1997-1999 and Technical Advisory Committee in 1998-1999.

*         Lighting Designer for Runaway Stage Productions – 2007

*         Theatre Manager for Sierra 2’s 24th Street Theatre - 2007

*         Co-Own/Operate Dark Haunt Productions – Year-round specialty event planning, lighting/sound design, & music production – since 2003

*         Honored twice with Sacramento Web Award nominations for KOVR13.com.

*         My Personal site was a Finalist in the 1999 Sacramento Web Awards.

*         Co-sponsor and participant in Intel's innovative "Intel Connects Kids" program to introduce underprivileged kids, their parents, and teachers to the Internet and e-commerce, 1997

*         Theatre Manager/Technical Advisor of the Nevada Union Theatre. 9/83-12/91



*         Computer Science Studies, Folsom Lake College, Folsom, California, 2003

*         Microsoft Windows Technical Support and Training Seminar, Sacramento, California, 1995

*         Microsoft Office Support and Training Seminar, Sacramento, California, 1995

*         Microsoft Word Support and Training Seminars, Long Beach, Los Angeles, and Sacramento, 1993/94/95

*         Computer/Business Studies, Sierra College, Rocklin, California, 1987-1989

*         Graduate, Nevada Union High School, Grass Valley, California, 1986





Since 2003 I have been a regular volunteer for KVIE Public Television.


*         Phone Bank

*         Assist in Event Coordination

*         Wine/Drink Server

*         Food Server

*         Chef & Kitchen Manager